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by Felina 501
Joy Support Wired Bra
£33.75 £67.50
40G Bras – More Choice, More Ways to Find Your Fit
A bra is made up of many small design decisions, and those details can change the way it looks, feels and fits. Our 40G bras collection brings together a wide variety of specialist lingerie, giving you the freedom to compare different constructions and discover which features suit your preferences.
Cup design influences the silhouette a bra creates. Full cup styles offer more coverage, while plunge and lower-necked designs can work well with different necklines. Side support panels are designed to help guide the bust forwards, while moulded and spacer cup bras can create a smoother outline beneath clothing. If you prefer a more defined shape, compare structured wired designs; if you would rather avoid underwiring, explore the wire-free selection.
The smaller details deserve attention, too. Adjustable straps help you personalise the fit, while wider straps may appeal if you prefer a broader contact area on your shoulders. Front fastening designs provide an alternative to a traditional back fastening, and seamless styles can be useful beneath closer-fitting fabrics. For exercise, choose a sports bra suited to the activity and level of support you need.
Explore the distinctive collections of Glamorise, Elomi, Empreinte, Anita Rosa Faia, PrimaDonna and Fantasie, alongside other specialist lingerie labels. Some styles focus on smooth finishes and everyday practicality; others offer intricate detailing, carefully engineered cups or a more luxurious finish. Product descriptions can help you compare the construction and features before choosing.
Even when two bras share the same size, their shape and construction can make them feel quite different. If you are trying a new brand, pay attention to how the band sits, whether the wires follow your breast root and whether the cups contain your bust without gaping or spilling. Our Bra Size Guide and friendly bra specialists are available if you would like help making sense of the options.
If you are exploring alternatives to 40G, 38GG and 42FF are the sister sizes linked from this page. They offer a similar cup volume with a smaller or larger band respectively, although the best fit will depend on the particular bra.
Take your time exploring the 40G collection. With so many different designs available, you can look beyond the size label and choose lingerie for the features, finish and feel that matter most to you.
Shop the 40G bra collection now. Find out more about our bra specialists.
Sister sizes & Related searches: 38GG Bras | 42FF Bras | Non-Wired Bras | Underwired Bras | Lingerie Sets
