by Elomi EL4550
Priya Underwired Plunge Bra
£49.00
44FF Bras – Find Your Everyday Favourite
A good bra earns its place in your wardrobe by working hard behind the scenes. Our 44FF collection brings together a variety of designs for different outfits, routines and preferences, so you can choose lingerie that suits the way you like to dress.
For dependable coverage, explore full cup bras from brands such as Sculptresse and Goddess. If you prefer a lower neckline, plunge bras offer a different shape, while balcony bras bring another option to your lingerie drawer. Need support for exercise? Browse sports styles from Sculptresse and Elomi. You'll also find non-wired bras and softer designs for days when you prefer a more relaxed feel.
Look out for details that matter to you, from cup construction and strap design to smooth finishes and fabric. Our range includes everyday favourites as well as more distinctive designs, giving you the chance to find a bra that feels right for your wardrobe—not just one that happens to be in your size.
Choosing between brands can be tricky because fit and shape vary from one design to another. Our Bra Size Guide and friendly bra specialists can help you compare your options and make a more confident choice.
If you're exploring an alternative fit, 42G and 46F are sister sizes to 44FF to consider, depending on how you prefer the band and cup to fit. Sister sizing is a starting point rather than a guarantee, so use our fitting advice if you're unsure.
Shop the 44FF bra collection now. Find out more about our bra specialists.
Sister Sizes & Related searches: 42G Bras | 46F Bras | Non-Wired Bras | Underwired Bras | Lingerie Sets
