Discover our new season bra styles and colours, handpicked by our bra specialists from our favourite lingerie brands. As the season's change it's nice to have a refresh, so take a look at our new seasonal colours and latest additions from our popular brands.
New Sculptresse Bra
The Sculptresse Dream Comfort Underwired Full Cup Bra is designed specifically for fuller busts and fuller figures, offering excellent support, uplift and all day comfort in cup sizes DD to K and back sizes 32 to 46 in two colours - cameo rose and black.
This is a great everyday option when you want dependable fuller bust support, uplift and flexible comfort in a modern style. The Sculptresse brand is new to AmpleBosom and some of our team have been trying the Sculptresse bras and briefs so have a read of our Sculptresse bra recommendations here and see how our team got on!
New Triumph Bras
Triumph Modern Soft + Cotton collection is new to us and includes two bras available in 3 continuity colours white, natural beige and black. Live on the website and available to order now.
Triumph Modern Soft+Cotton Underwired Seamless Bra
The perfect everyday wired bra it features seamless, moulded non-padded cups made from a soft, kind to skin fabric for a smooth finish and natural shape without added bulk. In cup sizes D to E and back sizes 34 to 48.
Triumph Modern Soft+Cotton Non Wired Seamless Bra
A comfortable non wired bra for everyday wear in cup sizes A to DD and back sizes 34 to 48. Made from a comfortable blend of shaping jersey, stretchy LYCRA and soft cotton, this cotton blend bra offers a flexible fit that moves with you. We can't wait for our non wired customers to try it. Please let us know how you get on with it.
New PrimaDonna Bra Colours
Some of our most popular PrimaDonna bra collections have new seasonal colours that we can't wait to show you.
PrimaDonna Deauville Collection - new in peacock, natural and white in applicable styles
We are pleased to introduce the PrimaDonna Deauville range is new in peacock. We have 3 bras in this collection. The Deauville Underwired Full Cup F+ Comfort Bra, the Deauville Underwired Fuller Bust Full Cup Bra and the Deauville Full Cup Wired Bra, all of which can be teamed with the Deauville Full Coverage Briefs in peacock.
This rich peacock colourway brings a touch of sophistication and glamour to a classic fit you know and love. Elegant, timeless, and designed to stand out
The Deauville Full Cup Wired Bra is new in peacock, natural and white this season and can also be teamed with the Deauville Full Briefs in natural and white.
PrimaDonna Deauville full cup bra is the deepest bra sold by this brand. It's a great choice for ladies who struggle to find a good fit bra. A three section classic wired bra. Has subtle two-tone embroidery on the upper cups. The shape offers a full coverage and a good uplift, but still gives a light look and luxurious feel. In cup sizes F to J.
PrimaDonna Madison Collection - new in Velvet Blue + Natural in the applicable styles.
Discover the new velvet blue colourway for our Madison Full Cup Wired Bra - 0162121, Madison Seamless Bra - 0262127, Madison Elegant Full Briefs - 0562126 and Madison Rio Briefs - 0562125.
The full cup bra and full briefs are also new in natural so you can refresh your collection for everyday wear and special occasions with the choice of colours available.
The Madison bras are wardrobe essentials; comfortable enough for everyday wear yet stylish enough for special occasions.
PrimaDonna Salerno Collection - new in Evening Red in the applicable styles.
If you are thinking ahead to the festive season then the new evening red colourway is the perfect addition to your lingerie drawer. We love this rich, vibrant new colour for the Salerno Underwired Full Cup Bra - 0163530, Salerno Underwired Fuller Bust Bra - 0163535 and Salerno Full Briefs - 0563531.
Paired with the comfort and confidence of the classic Salerno styles, it’s set to become your go-to this season.
New Elomi Bra Styles & Colours
Introducing a new lingerie range from our popular Elomi collection. Say hello to the new Elomi Lyriana collection in jet.
New Elomi Lyriana Collection
We love the pretty feminine look of the Elomi Lyriana lingerie, and we think the delicate floral embroidery and subtle gold detailing make it a lovely choice.
Lyriana Full Cup Underwired Bra - EL303705
Designed to offer supportive comfort and a beautiful feminine look for fuller bust and fuller figure women. The three section cups feature an additional side panel to provide enhanced fuller bust support, helping to create a secure and flattering fit in sizes up to a K cup.
We love the modern floral design and metallic detailing, and think this Elomi bra is a lovely choice when you want fuller bust support without compromising on style.
Complete your lingerie set with the matching Lyriana Full Briefs.
These classic full coverage briefs come in sizes 10 to 22 and they are a practical choice under your favourite outfits.
New Fantasie Bra Styles & Colours
Introducing the new Evolution Comfort lingerie range from our popular Fantasie collection.
New Fantasie Evolution Comfort - in black and ruby.
We love the contemporary look and comfortable feel of this new collection, making it the perfect choice for everyday wear. The range includes the Evolution Comfort Underwired Side Support Bra - FL104401, Evolution Comfort High Waist Briefs - FL104452 and Evolution Comfort Full Briefs - FL104451.
Made from soft fabrics with a flexible fit, these styles offer the comfort and support you want without feeling boring. The underwired side support bra is available up to a J cup, giving fuller busts excellent support and a flattering shape, while the mix and match full and high waist briefs provide comfortable coverage. Take a look at the full collection today or give our team a call on 01439 798388 and we will be able to help.
Discover the popular Magic Lift Active Non Wired Support bra - 1005 in the new Grey Heather colourway.
Glamorise Magic Lift Active Non Wired Support Bra – Product Code 1005
A supportive soft cup bra offering comfort, fit and support for all day wear and as a sports bra.
Sally says, "Comfortable and supportive everyday bra or for sports activities."
Available in sizes 38 to 50 C to K in white, cafe and black and new in grey heather.
Why We Love the Glamorise Magic Lift Active Support Bra
- Very comfortable for all day wear.
- A super supportive bra.
- Gives a good shape and a flattering look.
You can order your Magic Lift Active Support bra online today or give a member of our friendly team a call on 01439 798 388. We can see why this Glamorise support bra is a firm favourite and an excellent bra for support and comfort. Here are some of the customer’s comments we have picked out for you.
BRAS AT AMPLEBOSOM.COM
The best everyday bras are comfortable, fit well and are supportive for the breasts. We have an extensive collection of bras, lingerie and shapewear ranging from 28-58 back size and AA-N cup size, so plenty of choice. Click on the shop now button to shop our bra collection today.
Frequently Asked Questions:
- What Are The Best Everyday Underwired Bras?
- How Do I Fit A Plus Size Bra Properly?
- What Are The Best Bra Brands For Big Busts?
- How Do I Measure My Bra Size At Home?
- How Do I Find The Perfect Fitting Bra?
- What Is A Non-Wired Bra?
- What Are The Best Everyday Soft Cup Bras?
- What Are Sister Bra Sizes?
- How Do I Find A Comfortable Bra?
If you would like any help finding a well fitting and comfortable bra then please give our friendly team of bra specialists a call on 01439 798388 or email us here, we will be happy to help.
Also visit our bra fitting guide, our handy bra measuring guide, our useful size guide page with size charts for bras, briefs and nightwear and our blog for advice, tips and recommendations. We are here to help you find your perfect fit!
Our Facebook group is a place for you to ask questions and seek guidance from our team of bra specialists. We share our expertise for finding the perfect bra for you. Give answers to common bra fitting problems and share exclusive updates on new arrivals, latest trends and special offers. You can also chat with like-minded ladies and share your favourite styles and brands with one another.
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AmpleBosom updated blogpost 06/10/2026.
